EXPERIENCE

WILDLIFE ACOUSTICS / MARKETING SPECIALIST
JULY 2021 TO AUGUST 2022
Wildlife Acoustics is a privately-held, B2B and B2C business that sells wildlife recording equipment to wildlife researchers and enthusiasts. The company is a market leader and pioneer of the industry.

  • Created and maintained daily social media calendar, producing original social media content in alignment with marketing strategy.

  • Increased social media engagement across platforms, including Instagram (503%), Twitter (201%) and Facebook (94%).

  • Grew social media reach by increasing impressions on Instagram (354%), Twitter (49%) and Facebook (89%).

  • Interviewed internal subject-matter experts to write long-form, SEO-friendly blog topics for top-of-the-funnel prospects, with readers averaging 3.5 minutes on page.

  • Photographed original, outdoor, natural-light brand and product imagery (with and without models), which were used for advertising, social media, presentations and other marketing collateral.

WICKEDCUTEWORLD & WICKEDCUTEBIRDS / PHOTOGRAPHER & MICROINFLUENCER (SELF-EMPLOYED)
AUGUST 2019 TO PRESENT

As I took a sabbatical from regular office work in 2019, my efforts were focused on learning the ins and outs of outdoor, natural-light photography and working as a local photographer.

  • Created a street and portrait photography Instagram account called @wickedcuteworld, which quickly grew to nearly 3,000 followers.

  • Photography selected to be featured by Boston Magazine, Yankee Magazine, IG Boston, and many other popular Instagram accounts.

  • Became a paid brand ambassador for the dating app Bumble and created original content to promote the app.

  • Collaborated with other local companies and restaurants to create paid content to promote their goods and services to my audience.

  • Launched a separate bird photography account, @wickedcutebirds, which gained nearly 2,000 followers with some posts receiving 800+ interactions.

  • Studied under renowned bird photographer Scott Keys as a mentee with in-the-field bird photography workshops, critique sessions and Photoshop lessons.

  • Booked portrait and real estate photography jobs and worked with clients to deliver photographs for personal and commercial use.

  • Sold high-quality, fine art prints of original work directly to customers through Instagram.

INSPERITY / CREATIVE MARKETING WRITER
APRIL 2014 TO JULY 2019
Insperity (NYSE: NSP) is a public, B2B services and technology company with 70+ offices across the U.S. and $3+ billion in annual revenue. It’s consistently named a top workplace in Houston.

  • Worked collaboratively in agile, agency-style marketing department to strategically roadmap and build comprehensive marketing campaigns with digital and print assets.

  • Developed blog topics, performed blog audits and ghostwrote content for the company’s award-winning thought leadership blog, which accounted for the largest share of marketing leads.

  • Led homepage redesign project in collaboration with design team that resulted in a 30+ percent increase in homepage conversion rates that year.

  • Pitched new company tagline (HR that Makes a Difference), which was selected through a committee process, vetted and implemented in 2019.

  • Using IBM Watson and working directly with a developer, successfully built the company’s first sales chatbot that operated after hours to book appointments online.

ABS GROUP / DIGITAL MARKETING SPECIALIST
MAY 2013 TO APRIL 2014
ABS Group is a subsidiary of the American Bureau of Shipping (ABS) with 100+ offices operating in 30+ countries. It offers B2B safety engineering consulting services to the marine, oil, gas and renewable energy sectors.

  • Managed 60 B2B global webinars from start to finish, including strategy meetings, marketing collateral development, PowerPoints, test runs, the live webinar experience, follow-up activity and the video archive.

  • Oversaw email marketing efforts, including database management, segmentation, copywriting and design, which effectively targeted key audiences as proven with above-average industry open (31 percent) and click (3.58 percent) rates.

PLATO’S CLOSET HOUSTON / MARKETING MANAGER
NOVEMBER 2012 TO APRIL 2013
Plato’s Closet is a B2C franchise company of Winmark (NASDAQ: WINA). The retail chain buys and sells trendy, lightly used clothing. I oversaw marketing efforts for eight Houston-area stores.

  • In cooperation with Winmark brand standards, created clear and persuasive B2C messaging for a variety of platforms, including print flyers, web content, email campaigns and social media.

  • Managed relationship with outside ad agencies for development and placement of advertising on traditional radio, Pandora and YouTube.

SANITA FOOTWEAR / MARKETING MANAGER
AUGUST 2011 TO MARCH 2012
Sanita Footwear is a privately-held, B2C footwear company based in Denmark that specializes in workwear and fashion clogs.

  • Worked collaboratively with global marketing team in Denmark to create traditional, digital and social media strategies to promote new product launches, sales promotions, an e-commerce website and more.

  • Traveled to Denmark to participate in product design team meetings to offer feedback on workwear clogs developed specifically for the U.S. market.

  • Developed U.S. branding strategy and product name for new slip-resistant clog, called the  Sanita SmartStep, which continues to be a successful product line.

  • Pinpointed brand advocates and influencers and developed mutually beneficial partnerships, including an ongoing relationship with fashion blogger Bebe Zeva.

REGIONAL FOOD BANK OF OKLAHOMA
MARKETING COORDINATOR, MARCH 2009 to OCTOBER 2010
MARKETING ASSISTANT, DECEMBER 2008 to MARCH 2009
The Regional Food Bank of Oklahoma is the largest hunger-relief nonprofit organization in Oklahoma, which serves 53 counties in Western and Central Oklahoma.

  • Developed compelling lead nurturing campaigns, including a holiday email campaign that helped to generate more than $500,000 in online donations.

  • Created, maintained and grew social media presence from scratch, generating an audience of 5,000+ on both Twitter and Facebook.

  • Selected as one of three marketers to participate in Feeding America Social Media Committee to educate other food banks on how to grow their online audience.

  • Established first-ever Celebrity Council who helped to increase awareness of hunger issues not only through social media, but also through traditional media outlets.

BANKMARK / EVENT COORDINATOR
MARCH 2008 TO NOVEMBER 2008
BankMark was a banking consulting company that helped banks in formation to raise the necessary funding to open.

  • Negotiated event vendor pricing, completed contracts, managed invitation database and RSVPs, and performed all follow-up tasks for promo events until bank successfully capitalized.

 SOPHIEZINE.COM / CREATOR/EDITOR
JANUARY 2007 TO JULY 2008
Sophie Zine was a local online publication that I created and managed that promoted Oklahoma’s growing art culture.

  • Recruited a staff of 25+ volunteer writers, graphic designers and photographers to help support the publication.

  • Wrote, edited, designed, organized and published over 100 stories and ten photo shoots.

  • Hosted ten Sophie Zine special events with up to 200 guests in attendance per event.

  • Promoted publication through various media outlets, including social media, radio and newspaper, to gain readership.

  • Recognized by a state-initiative project called Oklahoma Creativity Project as an innovative, creative mind.

THE DAILY O’COLLEGIAN / CONTRIBUTING WRITER
AUGUST 2005 TO MAY 2007
The Daily O'Collegian is a student-run, print newspaper at Oklahoma State University.

CENTERPOINT ENERGY / CORPORATE COMMUNICATIONS INTERN
MAY 2006 TO AUGUST 2006
CenterPoint Energy (NYSE: CNP) is a Fortune 500 electric and natural gas utility company that’s headquartered in Houston, Texas.

  • Contributed to a variety of communication efforts, including writing both technical and non-technical content for press materials, webpages and corporate brochures.

EDUCATION

UNIVERSITY OF OKLAHOMA
M.A. Degree Program
Mass Communication
August 2010 to May 2011

OKLAHOMA STATE UNIVERSITY
B.A. Degree
Journalism / Public Relations
August 2003 to December 2007

CAREER DEVELOPMENT

CONFERENCES/TRAININGS

  • Hubspot’s INBOUND / Boston, MA / 2018

  • Hubspot’s INBOUND / Boston, MA / 2017

  • American Marketing Association Marketing Edge Conference / Houston, TX / 2016

  • Copyblogger Authority Conference / Denver, CO / 2015

  • American Marketing Association Edge Conference / Houston, TX / 2014

  • South By Southwest (SXSW) Interactive Conference / Austin, TX / 2014

  • Feeding America Marketing Conference / Chicago, IL / 2011

  • Feeding America Marketing Conference / Chicago, IL / 2010

  • Social Media Summit / Charlotte, NC / 2010

  • Convio Email Marketing Training / Austin, TX / 2010

  • The Oklahoman Social Media Conference / OKC, OK / 2009

PRESENTER

  • Feeding America Social Media Committee / Chicago, IL / 2010

  • Regional Food Bank Member Agency Conference / OKC, OK / 2010

  • Oklahoma State University, JB4520, Social Media Course / Stillwater, OK / 2009

AWARDS

  • Business Marketing Awards Winner / 2019

  • HOW In-House Design Awards Winner / 2017

  • Insperity Employee of the Month Nominee / 2015

  • WeCanEndThis.com Digital Can Drive / Winner of a truckload of food / 2010

  • Pound For Pound Challenge / Winner of $10,000 Marketing Excellence Grant / 2010

  • Midwest Media & Marketing Video / Video grant winner / 2010