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SKILLS

With experience working at both B2B and B2C companies, I’ve built an arsenal of marketing skills.

Below you’ll find a highlight of my specialties.

Agile marketing strategy

While working for Insperity, I was formally trained on the agile marketing method by AgencyAgile. Through this training, I learned key skill sets, including:

  • Agile contexting sessions to improve cross-functional collaboration

  • Roadmapping to develop multi-faceted campaign ideas with marketing team

  • Sprint session formula to execute creative at warp speed

  • Client presentation methods to expedite review processes

Copywriting

For the past five years, I’ve specialized in marketing copywriting. Here are a few examples of the types of projects I’ve worked on:

  • Product branding

  • Landing pages

  • E-commerce

  • Email marketing

  • Channel marketing

  • Long-form blog posts

  • Search Engine Marketing (SEM) ads

  • Microcontent

  • Chatbots

  • Event marketing

  • Brochures

Blog management

I’ve been involved in many different blogs in various capacities. Here are the skills that I’ve acquired along the way:

  • Interviewing and research

  • Writing and editing

  • Topic development

  • Calendar planning

  • Content auditing

  • Subscriber-building techniques

  • CMS management

  • SEO keyword strategies

  • Cross-link tactics

 

Website development

I used online tools to build my first website at the age of 11. Although I am not a web developer, I’m skilled in key areas involved in building web content and improving web presence. This includes:

  • Wireframing/UX design collaboration

  • Website mapping

  • Daily maintenance (HTML, CSS)

  • Copywriting for web content

  • Search Engine Optimization (SEO)

  • Directory listings

  • Outside agency management

Social media

I live and breathe social media in my personal life. Professionally, I’ve strategically managed accounts for a number of brands. My related skills include:

  • Developing a social voice

  • Maintaining social media calendars

  • Responding to community inquiries

  • Managing online reputation

  • Photography and basic graphic design

  • Collaborating with social influencers

  • Sourcing real-time brand opportunities

  • Monitoring campaigns with data and research to report results

Email marketing

I can manage lead nurturing campaigns from start to finish, including:

  • Writing creative email copy

  • Designing or directing design of emails

  • Testing the interactive elements

  • Segmenting lists

  • Sending the email

  • Tracking and reporting results

Outdoor Photography

From 2019-2021, I took a sabatical as I just moved to Boston. During this time, my efforts where focused on outdoor, natural light photography.

  • Street photography

  • Portrait photography

  • Brand photography

  • Bird photography

  • Photoshop editing

 
 
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Marketing technology

  • Adobe Creative Suite (Photoshop, InDesign, etc.)

  • Constant Contact

  • Canva

  • Craft

  • Crazy Egg

  • Eloqua

  • Google Analytics

  • GoToWebinar

  • HootSuite

  • Hubspot

  • IBM Watson

  • InVision

  • KISSmetrics

  • Mailchimp

  • Microsoft Office

  • Pathfactory

  • Squarespace

  • TalkWalker

  • Vertical Response

  • Wordpress

  • Zoom

Social media platforms

  • Facebook

  • Instagram

  • LinkedIn

  • Pintrest

  • TikTok

  • Twitter