INSPERITY HOMEPAGE
When Insperity was ready to transform its homepage in an effort to increase lead generation, I stepped up to lead the effort. With the redesign, we exceeded our goal and successfully improved homepage conversion rates by over 30 percent that year.
Here’s how we did it:
Clear, concise copy with proper keyword integration.
Improved call-to-action button that included “me” pronoun to entice prospects.
Enhanced information about company size, experience and philanthropy to build user trust.
Addition of testimonials for social proof.
Incorporation of thought leadership content.